Revenue Architecture · Commercial Due Diligence · UK B2B

Your revenue team is working. Your commercial system may not be.

Most UK B2B businesses are leaving 15–40% of revenue in the system — not lost to the market, lost to how the commercial engine runs. ARC finds it, quantifies it, and builds the system that captures it. Hands-on, face-to-face, and in pounds — not PowerPoint.

Book a Plan Call See the engagements
2 weeks
FILTER Diagnostic, evidenced & costed
£10m–£150m
Turnover range we build for
90 days
Embedded deploy, playbooks built & cadence set

The Problem

01 / 05

The market isn't taking your revenue. Your system is.

15–40%
of revenue sits unrecovered inside the average UK B2B commercial engine.

Every finding is rated Credible, Stretched, or Fictional — with a pound figure attached. Because you've been pricing precisely what is being left on the table, and what fixing it requires.

You see the symptoms every quarter: pipeline forecasts that flatter, deals that stall past commitment dates, expansion that never quite compounds, retention treated as an afterthought until renewal week.

These aren't sales problems. They're architecture problems — and they don't show up in the P&L until the quarter is already lost. ARC exists to find them first.

How ARC Works

02 / 05

Stage 01 · Find it

FILTER Diagnostic

2–3 weeks · fixed fee

The FILTER methodology applied across six revenue dimensions: pipeline integrity, deal velocity, qualification rigour, stage-gate leakage, expansion potential and retention risk. Built from stakeholder conversations first, data second.

  • One senior operator, on site
  • Every finding rated: Credible / Stretched / Fictional
  • Recoverable revenue in pounds, with evidence

Stage 02 · Quantify & design

Revenue Architecture

4–6 weeks

The commercial architecture to capture the revenue the Diagnostic revealed: ICP definition, sales motion, stage-gate design, forecast framework and compensation structure — drawn as one blueprint your board can hold you to.

  • Built for where the business is going, not where it has been
  • ARC draws the blueprint. You own it.
  • The business builds on it.

Stage 03 · Build it

Revenue Deploy

90 days · embedded

Embedded delivery inside the business: playbooks built, team trained, cadence set. ARC works directly inside the business — Nick conducts every session personally. No leverage model, no juniors.

  • Engagements end with a system the team can run without ARC
  • Metrics wired to the operating rhythm
  • Durability, not dependency

The FILTER Diagnostic

03 / 05

Six lenses. Every question answered with data or interviews — never opinion.

Built to run on the commercial engine behind the numbers — the same framework whether the client is a CEO who suspects the leak, or an investor pricing a deal. Select a lens:

Is the pipeline forecast actually real?

Stage-by-stage interrogation of what's in the number: commit hygiene, slipped-deal history, and the gap between what the CRM says and what the salespeople believe. The forecast misses quarter after quarter for structural reasons — FILTER names them.

Interview-led. Nick personally conducts every interview — team dependency, pricing sustainability, and whether the growth plan is genuinely recoverable.

For PE & VC · Commercial Due Diligence

04 / 05

CDD validates the numbers. Will the commercial engine behind them survive the deal?

Standard CDD is rigorous on the financials — market sizing, revenue concentration, model analysis. That work matters. But it can't tell you whether the commercial system behind those numbers is genuinely scalable, or has been managed for the sale.

ARC examines what financial modelling can't — as an operator, in two weeks, with a post-close plan delivered on day one. Growth Plan Verdict on every material assumption. Red-flag register across commercial risk categories. A pre-priced Rebuild SOW, so if the engine needs work you close with a plan, not a question.

ARC vs the Big 4 approach
Big 4ARC
Timeline4–6 weeks2 weeks
Fee£60–120k£25–40k
MethodDesk + data roomOperator-led, on site
Who does the workGraduate analystsThe founder. Personally.
Post-closeNone100-Day Plan + priced Rebuild SOW
OutputVerdict on paperRecoverable £ value, evidenced

Fit & Difference

05 / 05

Who this is for

  • UK B2B businesses, typically £10m–£150m ARR, where one or more of the following is true:
  • Revenue growth is below plan and the cause is not obvious
  • The forecast misses quarter after quarter
  • A sales hire has not fixed the problem it was hired to fix
  • The board wants a forecast the team cannot confidently give
  • A new product or market is not converting as the model assumed
  • A transaction — fundraise, acquisition, or exit — is on the horizon

What makes ARC different

  • Operator, not analyst. ARC's founder delivered £80m in a declining market as a commercial operator. He has built, broken, and rebuilt commercial systems under real resource pressure.
  • Face-to-face first. The numbers get crunched after the stakeholder conversations, not instead of them.
  • Direct engagement. Every session run by the person whose name is on the report. Nick conducts every interview, writes every output, and works directly inside engagements.
  • Systems, not decks. Every engagement ends with a system the team can run — and clear metrics to prove it's working.

Faster than a consultancy. More specific than a coach. More durable than a fractional hire.

The Founder

The framework was built on the floor, not in a lecture theatre.

Nick built the FILTER methodology as a commercial operator — not by studying revenue systems from a distance, but by running one: £80m delivered in a declining market, with every leak found, quantified and closed because the alternative was missing the number.

ARC is that experience, productised. The approach is deliberately hands-on and face-to-face: a series of structured stakeholder conversations first, then the numbers — worked through the framework until the recoverable revenue is on the table in pounds.

“I crunch the numbers after the conversations, not instead of them. The system tells you where to look. The people tell you why it's leaking.”

Ready when you are

Ready to run a diagnostic on your next deal — or your own engine?

A 30-minute scope call confirms fit, scope, and timeline. Fixed fee, scoped to the deal. If we're not the right fit, we say so in the first call.

Request the FILTER one-pager

E  nick@arc-advisory.co.uk  ·  M  +44 7703 431518